This part of the business has accelerated since Repost was acquired back in 2019, with Repost playing a central role in SoundCloud’s artist services strategy.įor its 2020 report, SoundCloud organized its business into two divisions: The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.Today’s news marks the latest phase in the evolution of SoundCloud’s creator-facing services business. We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns. Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds. His main goal was to achieve new followers who are seriously interested in his journey as an artist. having us add our years of experience and expertise to them made a huge difference! He discovered that trying to run Instagram ads yourself vs.
While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further! With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction. On Spotify you must be added to a playlist for promotion and that process is different than simply getting a repost. A SoundCloud repost is one of the easiest ways to get discovered. Lastly, SoundCloud promotion is the most readily accessible because of the ever coveted repost function. There are 4 different tiers of SoundCloud that you can choose from, though you will have to pay for some of these features. Another notable thing is that you can tag your music for SEO purposes.
SoundCloud also allows artists to engage with fans to get feedback about their music. You can track important data about who is listening to your music so you can better market to them. If you’re not yet invited, you’ll have to go through a SoundCloud monetization program like the one they have on BeatStars. The downside to these programs is that it takes longer to turn on the monetization whereas it is instant with Spotify or YouTube once uploaded. While there is no set pay rate for when your music is streamed, if you are fortunate enough to get an invitation to their top tier program Premier you can earn money from your music through ad revenue sharing.
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